Bumble & Bumble Sumotech
What is this?
Why did I buy it?
While I can't speak for other men, I like to think that when it comes to hair stuff (my technical term) we don't really care what it is as long as it works. I've tried mousse, gel, and everything in between. Hell, I've even tried other Bumble & Bumble products, thinking they would all be as good, but always went back to my tried and true... Sumotech.
It has a pleasant almond scent and a texture that varies from play-doh soft to cold butter hard depending on the ambient temperature - so regardless of how you get a nice dab onto your hand, work it around with some friction to make sure it goes on smooth. It leaves a bit of hold in my hair, with no shine or greasiness and elevates my style just a bit.
I have been buying Sumotech for years because I love it. Sephora stocks it, and is where I pick it up in NYC, so if you want to try it out pop into one of their stores.